Begin MBA Fair
Dates, Venues and Terms of Participation
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AUTUMN 2012
September 11, Moscow, Russia
Open time: 16.00-20.00
Radisson Slavyanskaya Hotel (2, Evropy Sq.)
About the fair
Begin MBA Fair aims at managers and young progessionals who want to accelerate their careers with advanced business education. Selective approach to the audience and thorough candidates registration procedure ensure valuable results for participating programs.
Attendance for candidates is free of charge by registration.
Exhibitors Receive Opportunities to Solve a Complex of Marketing Tasks:
- Meet potential students personally
- Meet leading agents in the area
- Receive first-hand market information
- Make contacts with local educational institutions
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Exhibitor's Profile
MBA, non-degree business courses, professional and language programs, TOEFL, IELTS, GMAT preparatory
Audience profile
Number of visitors:
- Moscow (Russia) – over 800
- St.-Petersburg (Russia) – over 500
Types of educational programs interesting to the visitors:
- MBA – 79,2%
- Masters in Economic and business related fields – 36.1%
- Professional certificate courses – 16.9%
- Language training courses – 14.5%
- MBA prep courses — 12.3%
Age of prospective students:
- Under 21 years old – 4.5%
- 21–25 years old – 18.4%
- 26–30 years old – 42.7%
- 31–35 years old – 27.4%
- 36–40 years old – 6.2%
- 41–45 years old – 5.3%
- 46 and more – 1.7%
Job Position
- Current undergraduate student – 2.1%
- Specialist – 24.6%
- Middle manager – 43.1%
- Top manager – 19.7%
- Company owner – 10.5%
Work experience
- Under 3 years – 21.4%
- 3–5 years – 31.7%
- 6–10 years – 26.1%
- 11–20 years – 14.2%
- Over 20 years – 6.6%
Marketing and Promotion of the Fair:
- To attract target visitors the intensive and target promotional campaign includes:
- Business and specialized media
- Popular search engines to match target requests
- Career press and on-line resources
- Education internet resources
- Invitations to companies and business centers
- Mailings to alumni associations and career centers
- Announcements in centers for international education and culture
- Online blogs, web-communities and social networks
- Radio
Exhibitor's package includes:
Promotional opportunities:
- Exhibitor’s place at the Fair (table set-up) at the 5-star venue
- Advertising and promotion in exhibition program
Networking and market research tools
- Network with local agents (optional, on request)
- Meetings with local institutions (optional, on request)
Logistic support
- Free transfers to/from airport and venues (on request)
- Free Interpreter’s service during the fair (on request)
- Discounted hotel rates and accommodation advice
- Visa support and advice (optional, on request)
- Freight advice
For further details please contact us:
Begin Group International Development Department
E-mail: international@begingroup.com
Phone: +7 495 933-1098