Presentations, Master Classes and Workshops
Begin Group is always happy to provide educational institutions with complex support to increase brand visibility in the market and promote programmes to prospective students in a more individual way. For this purpose we organise custom presentations, master classes and workshops. Begin Group provides full organisation arranging venues, equipment, transport for representatives as well as assistance at the event itself.
Apart from logistics, Begin Group takes upon the advertising campaign to make sure the right audience attending. The promotional campaign is arranged in strict accordance with a programme focus. Furthermore, the registration system by Begin Group allows to prescreen each visitor. We guarantee high percent in attendance due to individual invitations and phone reminders addressed to successfull registrants.
Open days
Open days are traditionally one of the key events in the campaign of attracting prospective students to universities. For university entrants and their parents it is a chance to receive the most up-to-date information at first hand and find more about the university before entering it. For universities it is an opportunity to collect prospective students' contacts in order to work with them in a more efficient way in future. Open Days also help to assess the prospective students' interest in particular departments of the university and predict the entry for each of them.
Begin Group has significant experience of promoting Open Days for many leading Russian universities and business schools, as well as for joint Russian-western programmes such as those of the Stockholm School of Economics.
Preliminary work
- Open Days' promotion in the related Moscow media (press, Internet, social networks);
- Distribution of the promotional information at schools (posters, work with schools' deputy principals);
- Registration of prospective visitors (collection of contact details), students' preferences attribution with respect to different departments of the university;
- Development of marketing research methods allowing to assess prospective students' preferences as to the department, terms of study, form of entering, etc.
- Provision of accessible navigation among the departments' stands, preparation of presentation materials.
Work at the Open Day
- Registration of visitors.
Work upon the Open Day
- Creation of database of prospective entrants;
- "Thanks-for-visiting" e-mailing with up-to-date information related to the department which they are interested in;
- Analysis of the information received during the marketing survey and making recommendations as to the final stage of attracting entrants;
- Informing entrants and their parents about the dates of application and entrance examinations, as new information becomes available.
For further details please contact us:
Begin Group International Development Department
E-mail: international@begingroup.com
Phone: +7 495 933-1098