Begin General & Executive MBA Fair​

MOSCOW, Russia

October 20, 18.00–21.00

Sheraton Palace Hotel Moscow, 1st Tverskaya Yamskaya Street 19

Begin General & Executive MBA Fairs are very focused and targeted events organised in most vibrant cities of E​a​stern Europe and Central Asia. 

Don't miss your chance to meet your candidates face to face to answer their questions and help them choose the right program. 

For every exhibitor of any fair organised by Begin Group, a lead generation campaign is run for at least three weeks before the event.

​Begin Group will actually promote your participation so that people interested in your programs may come and meet you at the fair.

The channels used include most relevant search engines​, social media​ and direct emeailings​.

​You get the contacts of those who registered their interest in your programs so that you follow up with them directly.

Fair plan, exhibitors and presentation schedule:

See Fair attendance by cities: Spring 2015 (Almaty).

How to calculate the price of a package and book your participation? See here.

About the fair

Begin General & Executive MBA Fair is a unique promotional event on the market which brings together executive education programs and executives. Selective approach to the audience and thorough candidates registration procedure ensure match between visitors profile and General & Executive MBA programs focus. 

Attendance for candidates is free of charge by registration.

Exhibitor's Profile: global Executive MBA, non-degree open-enrollment executive programs, modular and blended learning business education.


Marketing and Promotion of the Fair

To attract target visitors the intensive and target promotional campaign includes: business and specialized media, popular search engines to match target requests, career press and on-line resources, invitations at business forums and conferences


Getting ready for Begin General & Executive MBA Fair

As the Begin General & Executive MBA Fair is getting closer we would like to make sure you have all the details at hand.

Marketing Tasks

Exhibitors Receive Opportunities to Solve a Complex of Marketing Tasks:

  • Meet potential students personally
  • Do a presentation to target audience
  • Receive first-hand market information
  • Increase school visibility at the dedicated Executive Alumni Panel


Audience profile

Number of visitors:

  • Moscow (Russia) – 200

Types of educational programs interesting to the visitors:


  • Executive MBA / Modular MBA – 81,2%
  • Short term executive training and development programs – 26,1%
  • Language training courses – 12,5%
  • MBA prep courses — 8,1%


Age of prospective students:

  • Under 25 years old – 8,6%
  • 26–30 years old – 22,1%
  • 31–35 years old – 28,5%
  • 36–40 years old – 32,3%
  • 41–45 years old – 7,3%
  • 46 and more – 1,2%

Job Position:

  • Specialist – 7,4%
  • Middle manager – 26,1%
  • Top manager – 38,7%
  • Company owner – 27,8%

Work experience:

  • Under 3 years – 4,4%
  • 3–5 years – 12,7 %
  • 6–10 years – 38,6%
  • 11–20 years – 37,2%
  •  Over 20 years – 7,1% 

Exhibitor's Package

Promotional opportunities:

  • Exhibitor’s place at the Fair (table set-up) at the 5-star venue 
  • Advertising and promotion in exhibition program

Networking and market research tools:

  • Network with local agents (optional, on request) 
  • Meetings with local institutions (optional, on request) 

Logistic support:

  • Free transfers to/from airport and venues (on request) 
  • Free Interpreter’s service during the fair (on request) 
  • Discounted hotel rates and accommodation advice 
  • Visa support and advice (optional, on request) 
  • Freight advice 


Marketing and Promotion of the Fair

To attract target visitors the intensive and target promotional campaign includes:

  • Business and specialized media
  • Popular search engines to match target requests
  • Career press and on-line resources
  • Invitations at business forums and conferences
  • Invitations to companies and business centers
  • Online MBA blogs, business web-communities and social networks
  • Radio

How to calculate the price of a package and book your participation?

Try Begin Planner to choose the events and promotional services of your interest, calculate the cost of the tour and book participation with available discounts.

Getting ready for Begin General & Executive MBA Fair
1. Getting your lists ready

To get the venue prepared for the fairs, we need your contact information, a list of your institution's employees working at the fairs (for the ID badges), and a complete list of the equipment that you are bringing to the fair (for hotel security). Please fill in the form.


2. Presentations and visitor registration

If you made arrangements for a presentation, we need your presentation's title, name and position of a speaker, and a short summary. The sooner you send us these details, the better your presentation's attendance will be!

We have recently introduced a new, 3-step registration system. At Step 1, guests submit their contact information. At Step 2, they sign up to visit specific presentations at the fair. At Step 3, they can choose the exhibitors they would like to meet the most. That way, audience quality is ensured.  Please fill in the form.


3. Booking taxi

We advise you to use our order form free taxi to book transfers to/from airport and venues (included in your attendance fee).


4. Travel tips

For now best hotel prices are on Please, find some travel tips here.