Begin EMBA Fair

March 2015, Moscow, Russia
Open time: 18.00–21.00

17.30-18.00 Panel discussion with EMBA alumni
18.00-21.00 Fair is open for visitors (b-school presentations, personal consultations at exhibitor's desks, networking with b-school alumni in the coffee

Sheraton Palace Hotel,
19 1-st Tverskaya-Yamskaya, Moscow

See full schedule of upcoming events.

It is very well known that Executive MBA and Executive Education students differ a lot from MBA students – they are older, they have substantial experience, they have already achieved success in their career. This is why Executive MBA and Executive Education Fairs should differ a lot from MBA Fairs – they should have specific participants, specific audience, and a specific concept.

Due to rapid economy growth CIS countries and especially in Russia companies tend to invest more in developing their key employees. Expanding to new markets also demands international skills which makes companies turn to both degree and non-degree Global programs.

Fair plan, exhibitors and presentation schedule: Spring 2013Autumn 2013Spring 2014

How to calculate the price of a package and book your participation? See here.

About the fair

Begin EMBA Fair is a unique promotional event on the market which brings together executive education programs and executives. Selective approach to the audience and thorough candidates registration procedure ensure match between visitors profile and EMBA programs focus. 

Attendance for candidates is free of charge by registration.

Exhibitor's Profile: global Executive MBA, non-degree open-enrollment executive programs, modular and blended learning business education.


Marketing and Promotion of the Fair

To attract target visitors the intensive and target promotional campaign includes: business and specialized media, popular search engines to match target requests, career press and on-line resources, invitations at business forums and conferences


Getting ready for Begin EMBA Fair

As the Begin EMBA Fair is getting closer we would like to make sure you have all the details at hand.

Marketing Tasks

Exhibitors Receive Opportunities to Solve a Complex of Marketing Tasks:

  • Meet potential students personally
  • Do a presentation to target audience
  • Receive first-hand market information
  • Increase school visibility at the dedicated Executive Alumni Panel


Audience profile

Number of visitors:

  • Moscow (Russia) – 200

Types of educational programs interesting to the visitors:


  • Executive MBA / Modular MBA – 81,2%
  • Short term executive training and development programs – 26,1%
  • Language training courses – 12,5%
  • MBA prep courses — 8,1%


Age of prospective students:

  • Under 25 years old – 8,6%
  • 26–30 years old – 22,1%
  • 31–35 years old – 28,5%
  • 36–40 years old – 32,3%
  • 41–45 years old – 7,3%
  • 46 and more – 1,2%

Job Position:

  • Specialist – 7,4%
  • Middle manager – 26,1%
  • Top manager – 38,7%
  • Company owner – 27,8%

Work experience:

  • Under 3 years – 4,4%
  • 3–5 years – 12,7 %
  • 6–10 years – 38,6%
  • 11–20 years – 37,2%
  •  Over 20 years – 7,1% 

Exhibitor's Package

Promotional opportunities:

  • Exhibitor’s place at the Fair (table set-up) at the 5-star venue 
  • Advertising and promotion in exhibition program

Networking and market research tools:

  • Network with local agents (optional, on request) 
  • Meetings with local institutions (optional, on request) 

Logistic support:

  • Free transfers to/from airport and venues (on request) 
  • Free Interpreter’s service during the fair (on request) 
  • Discounted hotel rates and accommodation advice 
  • Visa support and advice (optional, on request) 
  • Freight advice 


Marketing and Promotion of the Fair

To attract target visitors the intensive and target promotional campaign includes:

  • Business and specialized media
  • Popular search engines to match target requests
  • Career press and on-line resources
  • Invitations at business forums and conferences
  • Invitations to companies and business centers
  • Online MBA blogs, business web-communities and social networks
  • Radio

How to calculate the price of a package and book your participation?
Participation and Promotional Fees
1 fair 2800 EUR
2 fairs 1970 EUR each
3+ fairs 1690 EUR each
Presentation 1000 EUR
Mailing 780 EUR

Try Begin Planner to choose the events and promotional services of your interest, calculate the cost of the tour and book participation with available discounts.

Getting ready for Begin EMBA Fair
1. Getting your lists ready

To get the venue prepared for the fairs, we need your contact information, a list of your institution's employees working at the fairs (for the ID badges), and a complete list of the equipment that you are bringing to the fair (for hotel security). Please fill in the form here.


2. Presentations

If you made arrangements for a presentation, we need your presentation's title, name and position of a speaker, and a short summary. The sooner you send us these details, the better your presentation's attendance will be! Please fill in the form  here.


3. Visitor registration

We have recently introduced a new, 3-step registration system. At Step 1, guests submit their contact information. At Step 2, they sign up to visit specific presentations at the fair. At Step 3, they can choose the exhibitors they would like to meet the most. That way, audience quality is ensured. Please, fill in the brief description of your educational organization and educational programs you want to promote on the third step here.


4. Press release

Attached please find press release of the fair. You might like to use that on your website and in your social media communities to invite your target audience to your stand and increase your participation efficiency.


5. Booking taxi

We advise you to use our order form free taxi to book transfers to/from airport and venues (included in your attendance fee).


6. Travel tips

For now best hotel prices are on Please, find some travel tips here.

March 2015
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