Begin Undergrad Fair

MOSCOW, Russia

September 16, 12.00–16.00

Radisson Slavyanskaya Hotel, Europe Square, 2


September 17, 12.00–16.00

Astoria Hotel, Bolshaya Morskaya Street, 39

NOVOSIBIRSK, Russia (Undergrad + Postgrad)

September 19, 16.00–20.00

TOMSK, Russia (Undergrad + Postgrad)

September 21, 16.00–20.00

See fair attendance by cities and full schedule of upcoming events.

Fair plans, exhibitors and presentations schedule:

See fair attendance by cities:

How to calculate the price of a package and book your participation? See here.

About the fair

The Begin Undergrad Fair is a unique opportunity to meet qualified undergraduate candidates and decision making family members throughout most vibrant markets of Eastern Europe and Central Asia. Selective approach to the audience and thorough candidates registration procedure ensure valuable results for participating institutions.

Exhibitor's Profile

Bachelor, foundation, pre-university programs, summer and language Courses, international exams

Exhibitor's Package

Exhibitor's package includes promotional opportunities, networking and market research tools, logistic support


Why Begin Edu Fairs? Targeted Promotion and Three Step Registration

To attract target visitors the intensive and target promotional campaign includes: business and specialized media, popular search engines to match target requests, education internet resources, parents websites


Getting ready for Begin Undergrad Fairs (Moscow, St.Petersburg)

As the Begin Education Fairs in Moscow and St.Petersburg are getting closer we would like to make sure you have all the details at hand.

Audience Profile

Number of visitors:

  • Moscow (Russia) – over 2500
  • St.-Petersburg (Russia) – over 1800
  • Kazan (Russia) – over 400
  • Astana (Kazakhstan) – over 1000
  • Almaty (Kazakhstan) – over 1500

Types of educational programs interesting to the visitors:

  • Bachelor programs abroad – 82.3%
  • Pre-university courses and foundation – 41.2%
  • Language courses – 36.0%
  • Summer schools – 28.6%

Age of prospective students:

  • younger than – 12 years old – 5,2%
  • 13-14 years old – 7,2%
  • 15 years old – 15,0%
  • 16 years old – 25,2%
  • 17 years old – 30,1%
  • 27–35 – 5,4%
  • 18 years old – 9,3%
  • older than 19 years old – 2,6%

Marketing Tasks

Exhibitors Receive Opportunities to Solve a Complex of Marketing Tasks: 

  • Personally meet potential students and speak to their parents
  • Meet leading agents in each area
  • Take part in special programs for participants
  • Make contacts with local educational institutions
Exhibitor's Package

Promotional opportunities:

  • Exhibitor’s place at the Fair (desk set-up, no booths) at the 5-star venue
  • Advertising and promotion in exhibition program (with complimentary online listing) 
  • Lead generation campaign (and contact list of those who are interested in your services and indicated that during the registration)

Networking and market research tools:

  • Network with local agents (optional, on request)
  • Meetings with local institutions (optional, on request)

Logistic support:

  • Free transfers to/from airport and venues
  • Free Interpreter’s service during the fair* 
  • Accommodation advice* 
  • Visa support and advice*
  • Freight advice*

    *Optional, on request.


Why Begin Edu Fairs? Targeted Promotion and Three Step Registration

Every event advertising campaign is based on targeted promotion of each exhibitor and its educational programs. 

The online channels we use are:

Additionally, we might also engage some offline activities as well:

  • Personal invitations to school directors
  • Posters in schools 
  • Fliers in country specific centers for international education and culture
  • Business and specialized print media 
  • Radio

All visitors of our fairs are registered online. When they register, they get acquainted with the exhibitors and presentations

The three-step registration system enables us to provide individual consultations format on the booth of each exhibitor during the fair.

  • At Step 1, guests submit their contact information 
  • At Step 2, they sign up to visit specific presentations at the fair. We guarantee you at least 20 visitors. Later, you can sit down with the most motivated ones, and thus make your participation in the fair even more rewarding
  • At Step 3, they can choose the exhibitors they would like to meet the most 

That way, audience quality is ensured. Also, after the fair you will receive the contact list of those visitors who took particular interest in your institution.

How to calculate the price of a package and book your participation?

Try Begin Planner to choose the events and promotional services of your interest, calculate the cost of the tour and book participation with available discounts.

Getting ready for Begin Undergrad Fairs (Moscow, St.Petersburg)
1. Getting your lists ready

To get the venue prepared for the fairs, we need your contact information, a list of your institution's employees working at the fairs (for the ID badges), and a complete list of the equipment that you are bringing to the fair (for hotel security). Please fill in the form.


2. Presentations and visitor registration

If you made arrangements for a presentation, we need your presentation's title, name and position of a speaker, and a short summary. The sooner you send us these details, the better your presentation's attendance will be!

We have recently introduced a new, 3-step registration system. At Step 1, guests submit their contact information. At Step 2, they sign up to visit specific presentations at the fair. At Step 3, they can choose the exhibitors they would like to meet the most. That way, audience quality is ensured.  Please fill in the form.


3. Booking taxi

We advise you to use our order form free taxi to book transfers to/from airport and venues (included in your attendance fee).


4. Travel tips

For suggested flights and hotels, please find some travel tips here.


For further details please contact us:

Begin Group International Development (495) 933-1098