Promotion in VK.com for International Education Providers

What is VK?

VK (VKontakte; Russian: ВКонта́кте) is the largest European online social networking service. It is available in several languages but popular particularly among Russian-speaking users around the world, especially in Russia, Ukraine, Azerbaijan, Kazakhstan, Moldova, Belarus, and Israel. Like other social networks, VK allows users to message contacts publicly or privately, create groups, public pages and events, share and tag images, audio and video, and play browser-based games. (from Wikipedia)

www.alexa.com/siteinfo/vk.com

Why set up a VK public page?

In Russia and CIS, VK.com is a social network #1. It's way more popular than Facebook. If Russian speaking countries are your relevant market it's strongly recommended to have a public VK page in Russian. Your VK page may serve as a landing page for your online campaigns run in Russian. It's important to have a public page in Russian, both in terms of general visibility for Russian target audience, and giving the target audience idea about your programs. Especially for parents, who would often prefer to read in Russian.

Visibility

VK public pages are organically searchable in Yandex which is the top Russian search engine

The Edinburgh College VK Page was created by Begin Group

VK Promotion Options

(+) top efficiency for building the community audience (page followers)

(+) huge reach with Russian speaking target audience

(+) instant result

(-) low targeting options except relevant interest

There are a number of VK communities with millions of followers (English Language, International Travel, Science etc).

We buy post publications from the community owners to promote your newly created page to create the initial follower’s pool.

(+) good for long term support campaigns

(+) customized reach and lots of targeting options

(-) low efficiency if compared to sponsored posts

Please contact us to book service or get more information.

Page Setup and Promo Campaign

What's included:

VK Public Page initial set up

Initial promo campaign (sponsored posts in relevant communities, target ads)

Timing: 3 months.

Budget: EUR 3000.

VK Public ​Page ​L​ong ​Term Support

What's included

Timing: 12 months.

Budget: EUR 6000.

Examples

Please contact us to book service or get more information.

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