Thank you so much for our participation in your Online Fair in Central Asia on June 9th. It was Great job! Also thank you for the list of fair visitors. Let’s keep in touch. I wish you, your loved ones…
A&T Smart Study
I was incredibly impressed by the platform. It was an amazing way for us to connect with many markets. I really enjoyed the virtual rooms/booths that we had and how we were able to load additional information…
BizEnglish Academy
Thank you very much for this and for the absolutely amazing online fair! So well organised – as usual!
Middlesex University Dubai
I am thankful to Begin Group team for the big amount of work provided, so that we (international institutions) can promote our programs. I am particularly grateful for your close follow-up and for being…
Y Schools
Our team members were happy with their interactions with visitors to yesterday's event, especially during the webinar.
American University of Sharjah
Many thanks for all well arrangement and nice support conducted by Begin Group. It was amazed to have massive students and parents attending the Fair. I am so grateful to Begin Group passing me the qualified…
Viet Duong International Education Development Company
We would like to express our gratitude for having given us the opportunity of participating in your event. The Begin India Tour, Autumn 2019 was indeed an exemplary experience. We successfully advertised…
Near East University
Thank you for passing on the leads, we had a good footfall in all 3 locations and I did receive some quality leads. Will be more than happy to be associated with Begin Fairs in the future.
James Cook University
Many thanks once again for a high quality organization of the Undergraduate Fair in Moscow. It was a pleasure to participate in the Fair and see a high interest of the visitors for our university. I was…
The Emirates Academy of Hospitality Management
I would like to take this opportunity to thank you & congratulate you and your team for a successful fair in India. Overall we are quite happy with the event and I hope to attend your next fair in India.
Ecole hôtelière de Lausanne
I’d like to take the opportunity to express how impressed I am by the level of organisation at your fairs. They really are excellent and I hope to take part again next year. I will recommend Begin Fairs…
Institute of Technology Carlow
I sincerely would like to thank Begin Group family for their hospitality and efforts during the education fair. We were warm welcomed. The student participation was massive for each fair and the segmentation…
Istanbul Aydın University
We would like to thank you sincerely for the excellent boarding school events organized last week by Begin Group in Astana and Almaty. In particular, thanks to you for arranging the taxi transfers so well…
Collège du Léman
We have very positive impressions of all three fairs in India, everything was organised very well. I was impressed by the quality and number of visitors – the majority of students was very well prepared…
Lappeenranta University of Technology
Thank you again for your excellent organization with the recent fairs in St. Petersburg and Moscow.
The American International School – Salzburg
I found the fairs in Astana, Almaty, and Bishkek to be very good. I had many good conversations with good quality students.
Emporia State University
Thank you for all your help and support throughout the exhibitions. The events were perfectly organized and the quality of candidates was very good (even though most of them did not have the required work…
Athens University of Economics and Business
I would like to express our appreciation for all the assistance you have provided to the Philippine ESL delegation during the Begin Lingua Fair in Moscow and St. Petersburg. The opportunity you gave us…
The Department of Tourism, Philippines
We'd like to thanks for such a wonderful organization of the Fairs and all support from your staff! Good luck!
Lappeenranta University of Technology
Thanks for the sent email and collected students' contacts! The organisation of the Almaty fair was great (as always). It is a pleasure to participate in the Begin Group fairs.
Daugavpils University
We had a great time in Russia and the Event on Sunday proved to be a great success. Your staff were all very helpful and did a great job.
Rishworth School
Thank you for helping out at the fairs. It is a pleasure to work with the Begin Group and we are delighted that we are quite popular among the visitors. The venues are superb and so as the service. We…
British Council Singapore
We are all quite satisfied with the fairs we did so far this year with you, job well done!
Nuffic Neso Russia
I would like to thank the Begin Group for the organization of the fairs. For me it wasn’t only a great experience but also very useful, meeting candidate students who were interested in International school…
International School Eerde
The undergraduate event in Moscow and St. Petersburg are sublime! A great organization, and a great support of the Begin Group office. Moreover, the target group visiting the event was very fitting to…
Fontys International Business School
The last fair in Moscow was indeed a very good fair and I am already receiving email from people that I met there who want to follow up and join the programme. So indeed well done to all of the Begin team.
INSEAD Business School
The exhibition was very well organized. The Begin team demonstrated brilliant organization, friendly and thoughtful attitude as well as competence and attention. It was a pleasure to work with you!
Università della Svizzera italiana
Begin Group is a reliable & professional education fair partner. The International Relations team was always available and we had a productive meeting with the CEO during the Moscow fair. Very useful &…
Swissam Hospitality Business & Culinary Arts School
Such a professional and well organized Edu Fair. This is the first time we participate in a fair from Begin Group and we for sure will be part of the one in Spring 2019 without hesitation.
Karlshochschule International University
Thank you for all fairs this year! We are very satisfied with all the arrangements and number/quality of students who visited our booth.
LUT Group
Communication with Begin Group was really fast and efficient. The fairs were well organized – I don't see any negative points. Only one small thing – we got 2 small water bottles for 2 people at the fair.…
Breda University of Applied Sciences
I was very pleased by the overall organization of these fairs. The Begin Group staff were excellent and the translators as well. The students were also excellent and very well prepared. 
British Columbia Institute of Technology

About Us

Begin Group runs over 50 education related events per year, including education fairs, custom education tours, presentations, alumni reunions etc. Begin Edu Fairs are currently run in Germany, Poland, India, Thailand, Vietnam, Russia, Kazakhstan, Kyrgyzstan, Uzbekistan, Azerbaijan, Georgia, Ukraine.

With Begin Edu Tour, you can visit most vibrant markets in Eastern Europe and Asia! 

Thanks to the system of visitors pre-registration and focused marketing approach, Begin Edu Fairs make an excellent platform to meet potential students for any kind of education programmes. 

We hope you will enjoy the focused concept of the events and highest organisational standards with Begin Group. Take this opportunity to meet both potential students, local agents and prospective academic partners in one trip!

What We Do

  • Education fairs
  • Presentations and seminars
  • Online Marketing campaigns
  • Student recruitment webinars
  • Posters and presentations at schools

Why Begin Group

  • Market expertise since 1999
  • Over 150 events internationally each year
  • 12 countries
  • Leading educators as returning clients
  • Comprehensive support for your events


​​Berlin Office Bismarckstrasse 10,
12157 Berlin, Germany
+49 (30) 3746-3213​
Moscow Office Office 25, bld. 21, Frunzenskaya nab. 30,
119146 Moscow, Russia
+7 (495) 933-1098 ​

What's New

16.12.2019 Begin Group fall season 2019 is over

Begin Group fall season 2019 is over

We held education fairs in 10 countries: India, Thailand, Vietnam, Russia, Kazakhstan, Kyrgyzstan, Uzbekistan, Azerbaijan, Georgia and Ukraine. Over 350 educational institutions took part in our events.

Now we are getting ready for an upcoming season. We want to remind that our first fairs in two German cities – Berlin and Hamburg – will be held in spring 2020.

We will be happy to welcome you as one of the participants. Please be informed that we provide early bird discount till the end of December.

16.12.2019 Begin Group at Annual Conference of American International Recruitment Council in Miami

Begin Group at Annual Conference of American International Recruitment Council in Miami

On December 11–14th the 11th Annual Conference of American International Recruitment Council was being held in Miami, Florida. The event brought together over 400 international student recruiters and educational providers. The Council provided an opportunity for industry professionals to build an understanding of current market trends and to observe key issues of the market.

Begin Group was represented at the event by Irina Stepanenko. We was happy to meet with our U.S. colleagues and long-time partners, to establish new contacts and to discuss perspectives for further cooperation.

27.09.2019 Begin Group took part in European Association for International Education Conference

Begin Group принял участие в конференции Европейской ассоциации международного образования

On 24–27 September the 31st Annual European Association for International Education Conference and Exhibition took part in Helsinki. More than academic institutions, student recruitment agencies and service providers from all over the world were represented at the event.

Within the Conference Begin Group offered a business breakfast for exhibitors. We met with our all partners, established new contacts with our colleagues and potential clients and shared our experience of working on educational markets of Russia, India, Vietnam and Central Asia.

Every year we expand not only our client base but also the geography of our events: in autumn 2019 Begin Group starts working in Bangkok and we have already scheduled fairs in Berlin, Hamburg and Warsaw for 2020. We thank all those who participated in our business breakfast and will be happy to discuss your possible participation in our events.

31.07.2019 Begin Group was awarded by the Philippine Department of Tourism

Begin Group получил награду Департамента туризма Филиппин

Begin Group was happy to take part in Philippine Education Tourism Conference in Mactan Island, Cebu on 29-30 July. The event was hosted by the Philippine Department of Tourism. Over 200 ESL schools participated in the conference. 

Education in the Philippines is an industry with great potential and promise and Begin Group is actively assisting in its promotion in different countries. The company was awarded by the Philippine Department of Tourism for strengthening nation’s education brand.

29.07.2019 Begin Group invites to European Association for International Education Conference in Helsinki

Begin Group invites to European Association for International Education Conference in Helsinki

Every year a huge number of international students join European higher education institutions. In 2018 it exceeded 1,8 million people. More and more universities and schools do not focus simply on national applicants but also on students from abroad.

Since 1989 world’s leading schools, universities and other higher education institutions representatives meet every year at European Association for International Education Conference in one of Europe’s capitals to discuss international higher education challenges and market situation. It is the biggest event of this type in EU: in 2018 more than 5,7 professionals from 95+ countries attended the event in Geneva.

Begin Group welcomes the opportunity to take part in such a major event and share our experience on working in India, Vietnam, Central Asia and other countries with our colleagues. On 24-27 September we will be waiting for you at our booth H45 at Messukeskus Expo and Convention Center in Helsinki to present the advantages of our fairs and to provide expertise on promoting higher education institutions in regional markets.


05.07.2019 Begin Group business breakfasts in Moscow and Saint Petersburg

Begin Group business breakfasts in Moscow and Saint Petersburg

Business breakfast is a great opportunity to discuss market current questions with colleagues during the off-season. Begin Group is always happy to stay in touch with our clients: it helps us to better understand their tasks and find new forms of cooperation.

On July 2 we had a business breakfast in Radisson Slavyanskaya Hotel & Business Center – traditional location of our Moscow educational fairs. Two days later, July 4, we met with our clients in hotel «Аmbassador» in Saint Petersburg.

International perspectives of Russian higher education were discussed during the events. We shared our experience in promoting Russian institutes and universities for our education fairs in Kazakhstan, Uzbekistan, India, Vietnam and Thailand. We also talked about perspectives of Russian higher education institutions in European market, especially in Germany where first Begin Group fairs will take place in spring 2020.

We thank all those who participated in our business breakfasts and will be happy to see them at our events in the future.

20.06.2019 Begin Group on CIDD General Assembly Meeting 2019

Begin Group on CIDD General Assembly Meeting 2019

Double degree programs are becoming more and more popular among students every year. Universities seeking to enhance cooperation with overseas educational institutions and to attract more international students are also interested in this type of programs.

International Double Diploma Consortium (CIDD) is a group of universities and business schools promoting the double degree concept within the business school community. The organization was created in 2000, today it has 28 members from Europe, Asia, North and South America.

On 17-19 June the annual meeting of CIDD took place at the University of Economics in Bratislava. Polina Naidenko represented Begin Group at the meeting as a guest speaker. Her presentation «Recruiting international students: why, where & how» was focused on international education market perspectives, increased academic mobility and student recruitment key features at the markets where Begin Group hold its fairs.

01.06.2019 Begin Group took part in NAFSA 2019 Annual Conference & Expo

Begin Group took place in NAFSA 2019 Annual Conference & Expo

From 26 to 31 May, NAFSA 2019 Annual Conference & Expo took place in Washington D.C. For a few days, this great event brought together thousands of higher education and student recruitment professionals from all over the world.

For Begin Group taking part in NAFSA has become a good tradition. We not only meet our colleagues and long-time partners but also establish a lot of new contacts. NAFSA 2019 was a great opportunity for us to meet our potential clients face to face and discuss possibilities for further cooperation.

Begin Group is actively preparing for upcoming autumn and spring seasons. We are about to launch our new fairs in Berlin, Hamburg, and Bangkok. We will be happy to discuss your possible participation in our events.

Looking forward to meeting you at NAFSA 2020!

21.05.2019 Meet Begin Group at NAFSA 2019 Annual Conference & Expo
Meet Begin Group at NAFSA 2019

NAFSA is one of the largest international education events. Over 10 thousand people from more than 100 countries will represent their educational institutions and companies. This time, it's taking place in Washington D.C., 26th through 31st of May. For more than a decade, Begin Group takes part in this event and 2019 will be no exception.

Our booth #838 will be located in Expo Hall, not far from main NAFSA booth. We will be happy to meet you to discuss the latest international education market trends as well as opportunities provided by Begin Edu Fairs.

Every year, Begin Group opens new markets for its clients and expands its presence in the existing ones. We had a very successful fair in spring 2019 in Uzbekistan, featuring one of the most diverse sets of international participants. In autumn 2019, Begin Group starts to work in Thailand. In spring 2020, we are running our first education fairs in Germany.

26.02.2019 50 universities of Europe, North America and Asia participated in the International Educational Forum in Uzbekistan

50 universities of Europe, North America and Asia participated in the international educational forum in Uzbekistan

On February 22, 2019 for the first time in Uzbekistan with assistance of the Ministry of Higher and Secondary Special Education of the Republic of Uzbekistan took place the International Educational Forum „The platform of cooperation of higher educational institutions of the Republic of Uzbekistan with foreign partners: Uzbekistan as an international scientific and educational hub of Central Asia“ with the participation of more than 50 universities of Europe, North America and Asian countries.

Such activities are especially important for the development of the international cooperation of Uzbekistan in the field of science and education. The universities of the Republic have very good potential. Foreign students and teachers show more and more interest in the dynamically developing country which is now emerging as an international scientific and educational hub based on long-standing academic traditions.

The event was attended by representatives of the national agencies for promotion of education from various countries and leading universities of the Republic of Uzbekistan, Russia, Kazakhstan, Malaysia, Estonia, Latvia, Germany, Switzerland, Poland, Turkey, the Czech Republic, Hungary, Great Britain, the USA and Japan. Visitors had an opportunity to discover degree and double degree programs, internship programs and advanced trainings, including programs for workers of higher educational institutions.

Within the Forum, the prospects of the international cooperation of educational organizations in different countries and entry of Uzbek higher educational institutions into the global market were discussed. A number of the universities of the Republic had already established useful contacts. According to the representative of Study in Germany Simon Kretzschmar, many participants showed interest in partnership with Germany in the field of education.

The Educational Forum undoubtedly became a significant step in the process of integration of the Republic of Uzbekistan into the activity of the international scientific and educational community.

15.12.2017 Some Stats We Are Glad to Share With

Here is the fall 2017 Begin Edu Fairs snapshot.

Fall 2017 Begin Edu Fairs stats

Begin Undergrad Tour, Russia

  • Begin Undergrad Fair Moscow, September 16 – over 2700 visitors, check the photos
  • Begin Undergrad Fair St. Petersburg, September 17 – over 2500 visitors, check the photos
  • Begin Edu Fair Novosibirsk, September 19 – 367 visitors, check the photos
  • Begin Edu Fair Tomsk, September 21 – 411 visitors, check the photos

Begin Central Asia Tour

Begin Grad Tour, Russia

Begin Eurasia Tour