Student Recruitment in Türkiye
Why recruit students in Türkiye?
Türkiye is one of the largest education markets at the intersection of Europe, Asia, and the Middle East. The country’s population exceeded 86 million at the end of 2025, including approximately 12.7 million young people aged 15–24. This substantial youth population creates a strong recruitment pipeline for international undergraduate, postgraduate, and school-level programmes.
Begin Group organises student recruitment events in Türkiye as part of the Begin Eurasia Tour. Through its education fair, High School Visits, and B2B meetings with school counsellors, the company connects international educational institutions with motivated students, parents, schools, and education professionals.
Begin Group organises in-person recruitment events in Istanbul, Türkiye’s largest urban centre and one of its most important academic and international hubs.
What student recruitment events take place in Türkiye?
Institutions can participate in:
Together, these formats help institutions strengthen their visibility in Türkiye and reach prospective students at different stages of the decision-making process.
Why is Türkiye a high-potential outbound market?
Extensive School Education Pipeline
- Almost 18 million students were enrolled in formal pre-primary, primary, lower-secondary, and upper-secondary education during the 2024–2025 academic year.
- The country had more than 74,000 schools, including approximately 12,400 institutions at upper-secondary level. More than 5.3 million students were enrolled in secondary education alone.
- This large school population makes direct engagement through education fairs, High School Visits, and cooperation with school counsellors particularly valuable for international institutions.
Established Outbound Student Mobility
- More than 51,000 Turkish students pursue tertiary education abroad, according to UNESCO-based mobility data.
- Germany is the leading destination, while the United States, the United Kingdom, Italy, France, Canada, and other European and international study destinations also attract Turkish students.
- This demonstrates an established culture of international mobility and familiarity with studying abroad among Turkish students and families.
International Education Alignment
- Türkiye has participated in the Bologna Process since 2001, and its higher education qualifications framework was developed with reference to both the European Higher Education Area and the European Qualifications Framework.
- This alignment supports familiarity with European degree structures, academic recognition, credit systems, and international mobility.
- The Turkish government also supports postgraduate education abroad through the YLSY scholarship programme. More than 22,000 students have benefited from the programme since its establishment, and 811 students were selected for overseas postgraduate study under the 2025 scholarship scheme.
What study levels are most in demand?
Based on Begin Group event observations, both Bachelor’s (38%) and Master’s (37%) programmes attract strong interest among prospective students in Türkiye.
Türkiye therefore offers substantial recruitment opportunities for institutions targeting both undergraduate and postgraduate candidates.
Demand patterns may vary depending on programme representation, institution type, and the individual promotion of participating institutions.
Why partner with Begin Group in Türkiye?
- Established relationships with schools and education professionals
- Targeted marketing campaigns developed individually for each exhibitor
- Promotion of participating institutions and programmes to relevant student audiences
- On-site QR-based lead collection
Begin Group’s targeted approach helps participating institutions connect not simply with general event visitors, but with students whose academic interests and study plans correspond to their programmes and recruitment priorities.
Participation in the Begin Eurasia Tour also enables institutions to combine recruitment in Istanbul with access to other important markets across the region.
Participants’ Testimonials
“Representing the Technical University of Liberec at the Begin Education Fair in Istanbul was an incredibly enriching experience. Not only because we had the chance to meet prospective students face-to-face, but also because we saw just how much genuine interest there is in studying in the Czech Republic – and even more so at TUL. A huge thank you to Begin Group for the smooth organisation and for creating a space where these meaningful conversations can happen.”
Technical University of Liberec, Czechia