Begin Edu Fairs in Vietnam

Student Recruitment in Vietnam

Why recruit students in Vietnam?

Vietnam is Southeast Asia’s largest outbound student market and one of the region’s most important destinations for international student recruitment. The country has a population of approximately 102.3 million, with almost 63% of residents aged 15–59. Its large education pipeline, strong culture of academic achievement, and established demand for overseas study create significant opportunities for international schools and universities.

Begin Group has been actively organising student recruitment events in Vietnam since 2018. Through its education fairs, private and boarding school fairs, high school visits, and B2B meetings with school counsellors, the company connects international educational institutions with motivated students, parents, schools, and education professionals.

Events in Vietnam form part of the Begin Southeast Asia Tour, allowing participating institutions to combine recruitment activities in Vietnam with access to other important student markets across the region.

Begin Group organises in-person recruitment events in:

Hanoi
Ho Chi Minh City

Both cities are home to leading universities, international schools, education providers, and large populations of students preparing for undergraduate and postgraduate study.

What student recruitment events take place in Vietnam?

Institutions can participate in:

These events provide structured opportunities to connect with prospective students, develop relationships with local schools and counsellors, and build institutional visibility in Vietnam.

Why is Vietnam a high-potential outbound market?

Southeast Asia’s Largest Outbound Market

Nearly 250,000 Vietnamese learners are currently studying abroad at levels ranging from secondary education to postgraduate study, according to Vietnam’s Ministry of Education and Training.
At the tertiary level, Vietnam had approximately 132,000 outbound students in 2022—by far the highest number in Southeast Asia. The country is also among the world’s leading sources of internationally mobile students.

Strong Self-Funded Student Mobility

Of the nearly 250,000 Vietnamese learners studying abroad, approximately 4,000 receive scholarships funded by the national government. Most finance their education independently or receive support through other scholarship programmes.
This demonstrates a mature outbound market in which students and families are prepared to invest directly in international education.

Diverse International Study Destinations

Vietnamese students consider a broad range of international destinations rather than concentrating on a single country.
The largest current destinations include South Korea, Japan, Australia, the United States, Taiwan, China, and Canada. Vietnamese students are also exploring European destinations offering high-quality programmes, internationally recognised qualifications, scholarships, and competitive tuition fees.

Education Reform and International Alignment

Vietnam is implementing major reforms designed to modernise education, strengthen digital learning, expand STEM education, improve university quality, and increase international competitiveness.
The country’s Education Development Strategy to 2030 also aims to improve the global standing of Vietnamese higher education and expand cooperation with international institutions. This growing international alignment makes students more familiar with global academic standards, foreign qualifications, and cross-border study opportunities.

What study levels are most in demand?

Based on Begin Group event data from Vietnam, Master’s programmes account for approximately 40–45% of visitor interest, while Bachelor’s programmes represent around 30–35%.

The particularly strong interest in postgraduate education makes Vietnam a valuable recruitment market for institutions offering specialised Master’s degrees, advanced professional qualifications, and programmes connected to international career development. At the same time, Bachelor’s programmes continue to attract a substantial audience of school students and families exploring full-degree opportunities abroad.

Demand patterns may vary depending on programme representation and institutional promotion.

Why partner with Begin Group in Vietnam?

Active presence in the Vietnamese market since 2018
Vietnam events included in the Begin Southeast Asia Tour
Established relationships with local schools and counsellors
Targeted marketing campaigns developed individually for each exhibitor
Promotion of participating institutions and programmes to relevant student audiences
On-site QR-based lead collection
Multiple in-person and online recruitment formats

Begin Group’s targeted approach helps participating institutions connect not simply with general event visitors, but with students whose academic interests correspond to their programmes and recruitment priorities.

Participants’ Testimonials

“We were very pleased with the turnout and the high quality of interactions we had with students and visitors during both events in Hanoi and Ho Chi Minh City. The organisation and coordination with Begin Group were seamless, making the entire experience smooth and efficient. Your team was highly responsive, understood our needs, and ensured everything ran effortlessly. We truly appreciated this collaboration and look forward to working together again in the future.”
Campus France Vietnam