Central Asia is the longest-established region where Begin Group has been hosting student recruitment events since 2007. In Kazakhstan, Kyrgyzstan, and Uzbekistan, we organise university fairs, private and boarding school fairs, high school visits, B2B meetings with school counsellors, and online education fairs.
Participating in the Begin Central Asia Tour offers your educational institution a unique opportunity to connect with bright, motivated students and expand your recruitment efforts in this dynamic region.
Region Overview
Central Asia, comprising Kazakhstan, Kyrgyzstan, and Uzbekistan, is a region rich in cultural heritage and economic potential, increasingly recognised in the global education market. These countries have witnessed significant advancements in their education sectors, fueled by economic growth, demographic changes, and a rising demand for higher education. The average level of English proficiency among the young population in these countries is steadily improving, reflecting the region's commitment to enhancing its global connectivity and academic potential.
The region presents a promising market for international student recruitment. The expanding middle class and government initiatives aimed at improving education and promoting internationalisation make Kazakhstan, Kyrgyzstan, and Uzbekistan attractive destinations for higher education institutions looking to broaden their reach. For many families, sending a child abroad for education is increasingly seen as a marker of high social status, further driving the demand for international study opportunities.
These three countries boast growing GDPs and a burgeoning middle class, leading to a sharp increase in demand for overseas education in the past decade. Combined, they send more than 280,000 students abroad annually.
By engaging with students from Central Asia, educational institutions can tap into a region with a strong appetite for quality education and global exposure. This engagement not only benefits the students but also enriches the cultural and academic diversity of institutions worldwide.
At Begin Edu Fairs in Central Asia, approximately 30% of attendees express interest in Master's studies, 42% in Bachelor's studies, and 18% in secondary education and foundation studies.
Target Audience
High school/college graduates, university students looking for study-abroad programmes, and their families interested in supporting their educational journeys abroad.
Exhibitor’s Profile
Educational institutions offering Bachelor’s and Master’s programmes, foundation and pre-university programmes, summer and language schools, as well as international exam providers, national agencies, student service providers and recruitment agents.
Exhibitor’s Package
- Personal exhibitor’s space: Table setup at a 5-star venue
- Pre-fair individual lead generation: Targeted campaign highlighting the institution, programmes, and country
- 100+ pre-registered leads with detailed profiles (study level, programmes of interest, planned year of enrolment, intended budget, etc.)
- 50+ leads, collected with QR code scanning during the event
- Dedicated travel tips: discounted hotel rates, accommodation and transfer recommendations
Enhance your participation with our add-ons (subject to additional charges):
- Dedicated 25-minute presentation
- Personal assistant/interpreter
- Local printing service
- Additional lead generation campaign
- WhatsApp and email marketing
- Remote participation support