Begin MENA Tour

Autumn 2024Spring 2025

Results of Begin MENA Tour:

Begin Group invites you to explore North Africa’s most dynamic international student recruitment markets.

For three consecutive years, we have organised eight online edu fairs in Egypt, Algeria, Morocco, and Tunisia, reaching over 10,000 motivated students seeking prestigious international education opportunities.

Following the encouraging results of these online fairs, we launched in-person student recruitment fairs and high school visits in Egypt, which have been successfully running for two years, connecting universities with hundreds of high-potential students.

Next autumn, we are excited to expand our offerings to a new destination in the MENA region: Morocco, known for its vibrant student population and growing international education focus.

Region Overview

The education market in North Africa is characterised by a large and growing youth population, a blend of public and private institutions, significant government investment, and ongoing reforms aimed at enhancing quality and accessibility. Private universities and international schools are gaining popularity among middle and upper-class families.

Egypt, the most populous country in the MENA region, has nearly 40,000 students studying abroad. Morocco is one of the largest sources of international students in the MENA region, with almost 57,000 students pursuing higher education overseas. This trend is driven by factors such as historical ties, language proficiency, and the pursuit of educational opportunities that may not be available domestically.

At our educational fairs in the MENA region, approximately 43% of attendees express interest in Master's studies, 32% in Bachelor's studies, and 11% in secondary education and foundation studies.

Target Audience

High school/college graduates, university students looking for study-abroad programmes, and their families interested in supporting their educational journeys abroad.

Exhibitor’s Profile

Educational institutions offering Bachelor’s and Master’s programmes, foundation and pre-university programmes, summer and language schools, as well as international exam providers, national agencies, student service providers and recruitment agents.

Exhibitor’s Package

  • Personal exhibitor’s space: Table setup at a 5-star venue
  • Pre-fair individual lead generation: Targeted campaign highlighting the institution, programmes, and country
  • 100+ pre-registered leads with detailed profiles (study level, programmes of interest, planned year of enrolment, intended budget, etc.)
  • 50+ leads, collected with QR code scanning during the event
  • Dedicated travel tips: discounted hotel rates, accommodation and transfer recommendations

Enhance your participation with our add-ons (subject to additional charges):

  • Dedicated 25-minute presentation
  • Personal assistant/interpreter
  • Local printing service
  • Additional lead generation campaign
  • WhatsApp and email marketing
  • Remote participation support
Package deal discounts: 2 fairs – 10% off, 3+ fairs – 20% off.
Save 10% more by booking next season/year fairs early.
Please select at least one option.