Our approach to organising Private School Fairs (PDF)
Private School fair is an excellent opportunity for meeting with parents who are very interested in the best education for their children. Our advertising campaign helps us ensure target audience for participating boarding and private schools.
The individual advertising campaign for each exhibitor is based on three main parameters: name and brand of the school, academic program's specifics, сampus location.
For each school, the semantic core of more than 100 keywords is prepared to be used to display ads on Google Search and Display Network.
When choosing the audience in Social Networks, the following filters are applied to include people who match certain criteria:
- Interest in international education (A-level, IB, Private Schools)
- Job titles (Business Owner, Executive Director)
- Luxury segment products and services (frequent international travelers, luxury cars, penthouses)
As a result of the online promotion campaign, each school after the fair gets the list of around 30 leads of interested families.
Results of Begin Private and Boarding School Fairs:
Queen Ethelburga’s College (UK)
It was a pleasure to meet you and be a part of the event, so thank you very much and the team for putting everything on for us. We met plenty of families and had some strong interest in QE so I am very hopeful we will have a positive outcome.
Eerde Private School (Netherlands)
The Dubai event was a positive experience and I feel definitely a growth market for Eerde. The exposure, venue, and staff support were top-level. It was a pleasure to work with Anton and his team.
Clayesmore School (UK)
We had a substantial amount of interest in both the Hanoi and Ho Chi Minh City fairs. We feel confident that we will sign some students up for Clayesmore and, at the very least, we are pleased to have sowed some initial seeds in Vietnam. I am sure we will be back.
Collège du Léman (Switzerland)
I would like to thank you for the excellent organized event in Tashkent. I enjoyed it a lot. The families who I met were really interested and well-prepared as future clients for our school. So far, I have 4 strong leads and very happy with them.