Begin Group invites you to discover Southeast Asia’s most dynamic international student recruitment markets. We organise in-person education fairs and high school visits in Vietnam and Indonesia, providing you with unparalleled access to a diverse and growing student population.
Starting Autumn 2024, we are excited to expand our reach by including high school visits in Singapore, further enhancing your opportunity to connect with top-tier students across the region.
Participating in the Begin Southeast Asia Tour offers a valuable opportunity for your educational institution to connect with bright, motivated students and expand your recruitment reach in this region.
Region Overview
The education market in Southeast Asia, particularly in Indonesia and Vietnam, reflects a dynamic and evolving landscape driven by demographic growth, increasing middle-class income, and a blend of public and private educational institutions.
Indonesia, the most populous country in Southeast Asia, is experiencing a rising demand for higher education, both domestically and abroad. There has been a significant increase in private universities and international schools, which serve the growing middle and upper-class families looking for diverse educational options.
Similarly, Vietnam is witnessing a surge in educational aspirations, with over 190,000 students pursuing higher education opportunities overseas. This trend is fueled by factors such as the desire for world-class education and the limitations of domestic educational resources. Both countries are investing in educational reforms and infrastructure improvements to enhance quality and accessibility, reflecting their commitment to meeting the evolving needs of their student populations.
At Begin Edu Fairs in Southeast Asia, approximately 42% of attendees express interest in Master's studies, 35% in Bachelor's studies, and 18% in secondary education and foundation studies.
Target Audience
High school/college graduates, university students looking for study-abroad programmes, and their families interested in supporting their educational journeys abroad.
Exhibitor’s Profile
Educational institutions offering Bachelor’s and Master’s programmes, foundation and pre-university programmes, summer and language schools, as well as international exam providers, national agencies, student service providers and recruitment agents.
Exhibitor’s Package
- Personal exhibitor’s space: Table setup at a 5-star venue
- Pre-fair individual lead generation: Targeted campaign highlighting the institution, programmes, and country
- 100+ pre-registered leads with detailed profiles (study level, programmes of interest, planned year of enrolment, intended budget, etc.)
- 50+ leads, collected with QR code scanning during the event
- Dedicated travel tips: discounted hotel rates, accommodation and transfer recommendations
Enhance your participation with our add-ons (subject to additional charges):
- Dedicated 25-minute presentation
- Personal assistant/interpreter
- Local printing service
- Additional lead generation campaign
- WhatsApp and email marketing
- Remote participation support