Student Recruitment in Georgia
Why recruit students in Georgia?
Georgia is a compact but internationally oriented student recruitment market in the South Caucasus. The country has a population of approximately 3.7 million, including around 649,000 young people aged 15–29. Its close academic links with Europe, established culture of student mobility, and concentration of schools and universities in Tbilisi create focused opportunities for international educational institutions.
Begin Group has been organising student recruitment events in Georgia since 2014. Through its education fairs, high school visits, and B2B meetings with school counsellors, the company connects international educational institutions with motivated students, parents, schools, and education professionals.
Events in Georgia form part of the Begin Eurasia Tour, allowing participating institutions to combine student recruitment in Tbilisi with other important markets across the region.
What student recruitment events take place in Georgia?
International universities can meet prospective students in Georgia through in-person student recruitment events organised in Tbilisi. Begin Group organises a range of event formats that allow institutions to present their programmes directly to students, parents, and school counsellors.
Institutions can participate in:
- Begin Edu Fairs
- Private & Boarding School Fairs
- High School Visits
- B2B meetings with school counsellors
- University Visits
These events provide structured opportunities to connect with prospective students, develop relationships with local schools and counsellors, and build institutional visibility in Georgia and the wider Eurasia region.
Why is Georgia a high-potential outbound market?
Concentrated Student Market in Tbilisi
- Georgia had 64 higher education institutions in the 2025–2026 academic year, with approximately 64% located in Tbilisi.
- The capital is also home to more than one-third of the country’s school pupils, bringing together a substantial audience of school students, university students, families, counsellors, and education professionals.
- This concentration allows international institutions to reach a significant share of Georgia’s prospective students through focused recruitment activities in one city.
Alignment with European Higher Education
- Georgia has participated in the Bologna Process since 2005 and has worked to align its higher education system with the European Higher Education Area.
- The country’s quality-assurance body has joined the European Association for Quality Assurance in Higher Education and is included in the European Quality Assurance Register.
- This alignment makes Georgian students more familiar with European degree structures, academic mobility, international qualifications, and credit-transfer systems.
Established Outbound Student Mobility
- Approximately 10,000 Georgian students pursue tertiary education abroad, according to the latest available UNESCO-based estimates.
- The number increased from around 7,200 in 2013 to more than 9,700 in 2022, demonstrating sustained interest in international education.
What study levels are most in demand?
Based on Begin Group event observations, both Bachelor’s and Master’s programmes attract almost the same interest (approximately 38% and 37% respectively) among visitors to student recruitment events in Georgia.
Demand patterns may vary depending on programme representation and institutional promotion.
Why partner with Begin Group in Georgia?
- Organising student recruitment events in Georgia since 2014
- Georgia events included in the Begin Eurasia Tour
- Established relationships with local schools and counsellors
- Targeted marketing campaigns developed individually for each exhibitor
- Promotion of participating institutions and programmes to relevant student audiences
- On-site QR-based lead collection
- Multiple in-person and online recruitment formats
Begin Group’s targeted approach helps participating institutions connect not simply with general event visitors, but with students whose academic interests correspond to their programmes and recruitment priorities.
Participation in the Begin Eurasia Tour also enables institutions to combine recruitment activities in Georgia with access to other important student markets across the region.