Private School fair is an excellent opportunity for meeting with parents who are very interested in the best education for their children. Our advertising campaign helps us ensure target audience for participating boarding and private schools.
The individual advertising campaign for each exhibitor is based on three main parameters: name and brand of the school, academic program's specifics, сampus location.
For each school, the semantic core of more than 100 keywords is prepared to be used to display ads on Google Search and Display Network.
When choosing the audience in Social Networks, the following filters are applied to include people who match certain criteria:
- Interest in international education (A-level, IB, Private Schools)
- Job titles (Business Owner, Executive Director)
- Luxury segment products and services (frequent international travelers, luxury cars, penthouses)
As a result of the online promotion campaign, each school after the fair gets the list of around 30 leads of interested families.